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Creativity isn't an occupation, it's a preoccupation.
it is at the very core of what makes us human.
its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Being creative and innovative, communicating our ideas effectively and persuading others is vital.
Who could be better able to demystify and set out some useful, generous advice on how to improve, sustain and nurture creativity than one of the worlds greatest advertising creatives and founder of an advertising agency renowned worldwide for its excellence? In this book, john hegarty takes 50 provocations and themes that lie at the heart of creative thinking.
Bunlar, deceptively basit başlıklardan yonca karmaşık derinliklere sahip olanlar gibi idea, ego, money ve technology, diğerleri ise modern yaşamın karmaşıklıklarını inceler, örneğin işyerindeki alaycıyla başa çıkmanın veya en iyi şekilde nasıl yapılacağına bakılır. angry.
hegarty's message is always crystal clear and promotes the benefits of simplifying, thinking boldly and being undaunted by challenges.
with this book, when a challenge confronts them, readers will find that one of the great minds in advertising is there to guide them.
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- The selling price on Trendyol already includes the export-related costs.
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- Made in Türkiye
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- Barcode No: 9780500517246
- Origin: TR







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