Duracell Basic Battery Black/Gold

Product description

DURACELL Inc.

is an American manufacturer of alkaline batteries, specialty cells, rechargeables and smart power systems, owned by Berkshire Hathaway.

The company has its origins in the 1920s, through the work of Samuel Ruben and Philip Mallory, and the formation of the P.

R.

Mallory Company.

DURACELL originated via the partnership of scientist Samuel Ruben and businessman Philip Rogers Mallory, who met during the 1920s.

The P.

R.

Mallory Company of Burlington, Massachusetts, United States, relocated its headquarters to Indianapolis, Indiana, in 1924. The company produced mercury batteries for military equipment, trumping the carbon-zinc batteries used then in virtually all applications.

In 1956, P.

R.

Mallory &amp

Co.

acquired General Dry Batteries, Inc.

(GDB) with headquarters in Cleveland, Ohio.

GDB was then the third-largest U.

S.

manufacturer of zinc-carbon batteries and had made mercury batteries under license from P.

R.

Mallory during World War II and after the war until its acquisition in 1956. During the 1950s, Kodak introduced cameras with a flash.

The design required a new zinc-carbon cell size, and size AAA was developed.

P.

R.

Mallory was acquired by Dart Industries in 1978, which in turn, merged with Kraft in 1980. Kohlberg Kravis Roberts bought Duracell in 1988 and took the company public in 1989. It was acquired for $7 billion by The Company in 1996. In 2005, Procter &amp

Gamble acquired DURACELL's parent for $57 billion.

In September 2011, DURACELL and Powermat Technologies Ltd.

started a joint venture, called DURACELL Powermat, to make small wireless chargers for mobile s and small electronics, with P&amp

G owning 55% of the joint venture shares and Powermat 45%.

In March 2012, along with Powermat Technologies, DURACELL, under the Procter &amp

Gamble corporate umbrella, founded the Power Matters Alliance (PMA), an alliance of leading industry and governmental organizations that is dedicated to advancing smart and environmentally sound wireless power.

AT&amp

T and Starbucks joined the board later that year.

In 2013, the company released a new &quot

DURACELL Quantum&quot

line as their top-performing product series.

DURACELL manufactures alkaline batteries in many common sizes, such as AAA, AA, C, D, and 9V.

Lesser-used sizes such as AAAA (primarily for pagers, penlights, and blood glucose meters) and J size batteries (for hospital devices and photographic strobe flash units) are also manufactured along with a range of &quot

button&quot

batteries using zinc-air, silver-oxide, and lithium chemistries, used in calculators, watches, hearing aids, and other small (mostly medical-related) devices.

DURACELL entered into a brand licensing agreement with flash memory manufacturer Dane-Elec in 2008 for a line of products including memory cards, hard drives and USB flash drives with the DURACELL brand mark and in the brand's trademark &quot

copper top&quot

coloring.

In the 1980s, the company briefly had a line of flashlights called Durabeam.

The flashlights were marketed as being much stronger (the spokesperson turned the flashlight on, then spiked it like a football on the pavement to demonstrate), and brighter than an ordinary flashlight.

Highlights: Long lasting power battery enabled with density core.

Suited for everyday devices with extra performance for high drain devices.

Operates over a wider range of temperature.

Extraordinary sealed configuration combats leakage of cell.

Duralock technology keeps unused Duracell batteries fresh and powered for up to 10 years.

Additional info

• Sold by
  Droplyte
  .
• A maximum of 5 units of this product can be ordered. Trendyol reserves the right to cancel orders over 5 units.
• Barcode No: BT-DUR-9V-P1-C