Generic Brand Predictably Irrational

Product description

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

neden bir 50p aspirin ne yapabilir bir 5p aspirin yapamaz? If an item is “free” it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astonishing book, behavioral economist dan ariely gets to the heart of our strange behavior, demonstrating how irrationality often replaces rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behavior.

and, by recognizing these patterns, ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

Additional info

• The selling price on Trendyol already includes the export-related costs.
• Sold by
  Kitapbulan İthal Kitap
  .
• Made in Türkiye
• A maximum of 5 units of this product can be ordered. Trendyol reserves the right to cancel orders over 5 units.
• Barcode No: 9780007256532
• Origin: TR