kingdome of books Abba B La

Product description

How many times over the past two decades have i read or heard the phrase &quot

Win-win &quot

? thousands of times i think.

i've heard it enough, i know this.

the phrase has become so common in our culture that it is the only acceptable model for personal communication of any kind.

in business, the appeal of this phrase stems from the saying that no company has the right to monopolize a market just because it has a strong and dominant position.

we believe that common success - a win-win success - is lasting success.

all this sounds good, so who is this person who can refuse that win-win solutions are the model to be used in negotiation? well, i refuse.

based on my almost 20 years of experience as a negotiation coach, i believe that win-win solutions as the basis of good negotiation are nothing more than highly misleading solutions, whether in business, personal life or elsewhere.

this book and my system should be seen as a rejection of all kinds of win-win solutions. Among the various ideas in my system that i chose to be my title is the phrase "start with no." i chose it to emphasize my strong rejection of win-win solutions, that word that implicitly invites you to say yes as quickly and in any way possible.

this type of negotiation is the worst possible way to get the best deal available.

in fact, it will kill you.

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• A maximum of 5 units of this product can be ordered. Trendyol reserves the right to cancel orders over 5 units.
• Barcode No: 62810727110963
• Origin: SA