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Author: Thomas Erikson Publication Date: 2021 Book Category: Self-Development Publisher: Jarir Number of Pages: 319 Format: Paperback About the Book: The book revolves around the main idea that people have different behavioral profiles, so it is impossible to communicate with everyone in the same way. Erikson attempts to provide the most widely used method in the world for considering differences in human communication and describing these differences. This method is called the DISA or DISC system, which are acronyms that stand for Dominance, Induction, Presentation, and Analytical Ability. These four terms are the basic types of behavior that describe how people see themselves in relation to their environment, and each type of behavior is associated with one of these colors: red, yellow, green, and blue.
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